![]() 'Master' is produced by Vijay's niece Xavier Britto under the banner XB Film creators. Also, Vijay has instructed the makers to sell theatrical rights to multiple parties at reasonable rates rather than selling it one company for a huge price. Theatre owners and distributors have expressed strong belief in the content of the film and they expect a tremendous outcome as Vijay and Lokesh Kanagaraj have joined forces. ![]() It's a huge achievement for ‘Master’ as previously, such a record has been only been set by superstar Rajinikanth's films. Normally, the producer will not sell the rights of the key regions until the film enters post-production stages, but it is different with 'Master' and the film’s pre-release business has crossed Rs 200 crore, says a report on a news portal. ![]() The theatrical and other rights of the highly anticipated movie of the year, Vijay's ' Master', have been sold even before the film wraps up the shoot.
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